Managed entirely by a real estate agent, Openn is Australia’s trusted property sales platform - combining components of traditional selling methods and technology to allow greater transparency, flexibility and ensure the best possible sale outcome is achieved.Īn Openn Negotiation is conducted entirely online, where pre-contracted buyers can start bidding from day one. “Seriously, if you’ve got an offer on a property that is 30k apart from where the owner is and it’s not going anywhere - switch it over to Openn and get it sold,” he said. But once they’ve experienced it, they say they will never sell their house another way.”įor agents not using the system yet, Mr Keil’s advice is simple: give it a go. "There’s a little bit of resistance early because it’s new. Mr Keil says his vendors are quickly seeing the benefits of the online system as well. I've got my enthusiasm back for real estate,” he said. “With this system, I can easily see myself selling two properties per week for 40 weeks of the year - taking holidays and a Christmas break - with my eyes closed. With several successful sales now under his belt, Mr Keil says there’s no turning back. “It allows you to actually test that price in the market and see if any buyers will beat it.” “Using Openn Negotiation, I could create competition and urgency by taking a lower offer and turning it into a live ‘bid’ on the platform,” said Mr Keil. This is possible because all buyers are fully qualified after signing a contract up-front. The experience led him to begin using the Openn platform, which allows agents to reveal the leading bid from as early as day one of the campaign. “That’s not a good headspace to be in to sell real estate.” “It was getting to a point where I was thinking: ‘I don’t even want to show this buyer through because I know he’s going to make me an offer 30 to 40k under what the owner will accept.
I’m over it,” he said.ĭuring the COVID-19 period, Mr Keil found buyers were putting in consistently low offers which impacted his energy and enthusiasm for real estate. “I do not want to take 60-90 days to sell a listing anymore. I can double my turn-over with less work. So if I can bring that down to 30 days using this system, then I’m going to kill it. “I’m currently sitting at 61 average days on market. With the four properties taking an average of just 27 days to sell, Mr Keil plans to use the system to halve his days on market. “I’m always looking for ways to work smarter and I’m convinced that this is the way of the future,” he said. Placed in the top 1% of WA real estate agents for turnover of sales, Mr Keil believes the transparent purchasing platform will take his business to a whole new level.
It was the easiest auction event I’ve ever conducted.”
“With Openn, we sold four properties on a Monday and Tuesday. Normally with auctions you have to do them on a Saturday or Sunday,” said Mr Keil. “Selling properties mid-week is fantastic. The platform allows pre-contracted buyers to participate in the online sales process from anywhere, which Mr Keil says gives agents more flexibility when closing deals. One of Western Australia’s top performing agents, Michael Keil of The Agency, is using digital sales platform Openn Negotiation to achieve outstanding results for his clients, in far less time.
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